We intend to initiate a work culture shift and promote a sound organization that advances the goals and aspirations of all its partners in progress (employees). It is our vision to create an atmosphere that inspires creativity and innovation, develops talent, and provides ample space for the realization of both the individual and our organizations objectives. We are pursuing a paradigm shift in our work approach, and our people are at the core of the process. We want to attract, retain, and grow with entrepreneurs within our organization – WHO WE CALL INTRAPRENEURS. The above stems from an understanding that the 21st century organization that will lead and be a global model, must move away from the traditional work approach full of roles and responsibilities that are tied into a bureaucratic framework, to a more flexible work pattern that allows employees achieve their ambitions within the overall organization vision, shape the growth process and direction of growth of the organization, albeit without losing accountability. We seek a shift from corporate thinkers, who are more preoccupied with doing assigned jobs and pleasing their superiors than seeking solutions to challenges and more innovative approaches to processes